BBA – Bachelor of Business Administration

Author: BBA Team

  • Indian Reality Television

    Indian Reality Television

    Necessity is the mother of invention. It is this desperation that has led to the rise of reality television in our country. In the absence of good fiction shows, one has no other alternative than to switch to reality television, which has seen a tremendous rise in the past decade.

                Being a 90s kid, I associate reality TV with pioneer shows like Roadies and Kaun Banega Crorepati (KBC). However both of these shows have lost its charm as years have passed by. These shows, like most others, give a common man the chance to make money. However, that’s where their similarities start… and end. There is a drastic difference in the concept as well as the prize money offered in these shows. The former, is necessarily a youth centric, adventure based reality show while the latter is a quiz show. As the name hints Kaun Banega Crorepati, the winner can win up to a whopping Rs. 5 crore in a couple of hours by answering 15 General Knowledge questions. Roadies, on the other hand, subjects its contestants to a wide array of tasks over a period of 40 days just to win a meagre sum of few lakh rupees and a bike.

                Both of the above mentioned shows, highlight a very different genre of reality television and these are just the tip of the iceberg. There a number of talent based shows focusing on activities such as singing (Indian Idol, X factor), dancing (Dance India Dance, Boogie Woogie), acting (Zee Cinestars) and even cooking (Masterchef). In addition to these profession based reality shows, there are a number of other shows that are pure “entertainment” based such as The Khan Sisters and UTV’s Live My Life. These shows let us peek into the daily lives of famous celebrities. The Khan Sisters is the Indian adaptation of Keeping Up With The Karashians. This is not the only example of adapting foreign shows for Indian Television. There are a number of shows whose concept has been that of an already successful foreign show running overseas, such as the infamous Bigg Boss. Bigg Boss is the indian version of Bigg Brother, a show where the contestants are confined to a house fitted with cameras. Bigg boss has been the centre of many controversies due to the aggressive and abusive behaviour of each and every contestant being aired on national television. However, what makes this show infamous is that, in its 8th season it has still been one of the most successful shows.

    Although a majority of these shows have been successful in india, there are some who could not guarantee the same success as its foreign counterpart.  Shows such as Kya Aap Paachvi Pass Se Tezz Hai (Are You Smarter Than A Fifth Grader) and Zorr ka jhatka (Wipeout) have not been able to create the same impact as its foreign halves. Interestingly both these shows were hosted by the self-proclaimed Badshah of Bollywood Shahrukh Khan.

                No matter how much we criticise the authenticity and credibility of these reality shows, we cannot help ourselves from shamelessly enjoying some of these. There is at least one show that can cater to the likes of every individual. This is the very nature that compels producers to keep plaguing the channels with reality shows, each more eccentric than the other.

    CONTRIBUTED BY:
    Tejas Mane, an amateur content writer. A final year BMS student. Reigning Student of the Year of Bhavans College. Jack of all trades, master of none.

  • The Seven Deadly Sins

     Seven Deadly Sins

    At the right time and right place, every man is capable of doing anything. This statement reflects that every person has an untapped potential that is waiting to find its release. It just needs the right catalyst to reveal or prove himself. More often than not, these catalysts make us do things that were unimaginable at one point. These catalysts are visible in the form of Seven Deadly Sins. Let us take a look at each one of them.

    1. Wrath

    Anger is a choice, as well as a habit. It makes you behave in ways you rather not behave. Ambrose Bierce said “speak when you are angry and you will make the best speech you will ever regret”. It just goes to say that a man only courts destructive behaviour while in rage. It is a state of being when you are barely in control of your mind. This state, if not under control, may border on insanity. It therefore becomes imperative to master your rage. Meditation is considered as the key to control one’s wrath.

     

    1. Greed

    “I want what he has” has been the cause of unsettlement in the lives of many. This want may not necessarily be confined to the material possessions but even Humans! Greed thus becomes the driving force for many individuals in life. More often than not, the notion “I want more” refrains people from stopping at the right time

                An individual needs to learn to be satisfied with what he has. The greed for more puts him in a constant state of tension that does not allow him to enjoy the finer things in life.

     

    1. Sloth

    We all procrastinate in our daily lives. Right from the time we hit the snooze button, to the last text late in the night, all are acts of procrastination. The “I’ll do it later” attitude goes against the noble idea of A stitch in time saves nine. Sloth is a sin synonymous with laziness. Having a healthy schedule and sticking to it devotionally will go a long way in overcoming the sin represented by sloth

     

    1. Pride

    If a man is constantly in a state of self-pride, he is bound to be an egotistical persona nobody wants to be around with. An overly prideful person can often be synonymous with a narcissist person. It is thus important that one keeps his feet on the ground and stay humbled. We need to be aware of the fact that each individual is gifted with talents that know no bounds. However, it is important to use these talents for the benefit of others without an ulterior motive.

     

     

    1. Lust

    One need not always state that lust is a negative feeling. Lust can help keep romance alive, even after years. At the same time, it can be the cause of destruction of a healthy relationship. Being attracted to one’s partner, every day with the same intensity, can help to keep the love afloat. However, when lust crosses the border of sanity, it can give rise to many unhealthy actions.

     

    1. Envy

    We have always felt that the grass is always greener on the other side. This feeling may drive a man to do things that are ill. Envy consumes you to a point where you are not thinking straight. You lose focus on yourself and are driven by the lives of the other. Every individual must therefore detach himself from the worldly possessions and try living a simpler life, in order to make a move away from envy.

     

    1. Gluttony

    This sin ignores the concept of Health is wealth. It lets you eat/drink things that you may later regret. These consumable items are, more often than not, ill for your health. However, one realises that fact only after they have devoured their meal. Following a healthy diet and having a dedicated trainer would help you control your urges.

     

    No man is invincible to the acts of these catalysts. However, it is in your hands to let these catalysts affect you constructively or destructively.

    CONTRIBUTED BY:
    Tejas Mane, an amateur content writer. A final year BMS student. Reigning Student of the Year of Bhavans College. Jack of all trades, master of none.

  • The Importance Of Self-Reflection

    Self-Reflection

    When I was an 8 year old kid, I would cry to my parents to take me out with them wherever they went.  Ten years later, I cry to my parents to go without me so that I can be alone for a while. There are also instances when I skip meeting my acquaintances to have a moment of solitary. Make no mistake, I am not a loner. I have a huge group of friends that are more active than Kamal R. Khan’s twitter account. But once in a while all I want is to stare into oblivion, sip onto my mocha and try to figure out the direction I am heading towards.

                    Everybody needs to go through that occasional moment of self-reflection. Self-reflection is the practice of assessing oneself as an object on the basis of past, present and future avenues. It is said that a man’s creativity and potential is highest whilst in solitude. It is imperative to sometimes detach yourself from the material objects around you and focus on “YOU”. However, in order to truly gain from the solitary meditation, one needs to focus on the positive and not the negative. One needs to keep his mind optimistic in order to work in a productive way. If a person focuses on the negative aspects in his life, he is bound to have a moment of inferiority complex and worthlessness.

                    There are a number of ways one can go in this state of trance viz. walking, meditation, listening to music, etc. One such method of self-reflection is writing. Herein, you don’t filter what is going through your subconscious mind, but just write down your train of thoughts on a piece of paper. Every individual may have a different method that reaps them benefits in an optimum way. There is no set, hard and fast rule as to following these meditation techniques. Customization is the key to optimization.

                    These sessions of self-reflection need not be frequent as they might drift you away from reality. However, it is advised to do this exercise occasionally in order to stay focused on an individual’s life goals. Self-reflection is thus an oxymoron that acts as a way of escaping reality, whilst working on improvising it.

     

     

     

    CONTRIBUTED BY:
    Tejas Mane, an amateur content writer. A final year BMS student. Reigning Student of the Year of Bhavans College. Jack of all trades, master of none.

  • Advertising Phenomenon, A Brief Review

    Advertising Phenomenon

    The field of advertising has always been surrounded by controversies. The debate of ethical advertisement was, and is, open ended. There will always be some portion of a society who will label an advertisement as bold and outspoken, whereas some consider them unnecessary and lewd.

    This debate can be extended to the topic in question here, “Advertising creates a trend or reflects it”. This, too can be considered an open ended debate. There are some aspects of an advertisement that highlight the current market scenario, the dynamic consumer behaviour. The consumer needs and wants depend on a number of external as well as internal factors, which are all inter-related i.e. a change in one factor will show its effects on another factor. Advertisers keep this in mind and come up with innovative adverts from time to time to reflect the overall market.

    However who is to say that what is depicted in an advertisement is a reality and not just a fragment of it, exaggerated to increase sales? The main objective of a promotion program is profit maximization. This motivation drives a company towards ‘creating a need’ rather than ‘satisfying a need.’ They capitalize on the psychological mindset of the customers.

    Maslow’s hierarchy of needs explains that every individual has social needs, self-esteem as well as self-actualization needs. These needs, force a man to adjust his purchase behavior according to the market nature. In order to gain or hold respect or a position, they require material possessions to fit in the society. This urge or need, displayed by a number of market segments is exploited by the advertisers by creating a need, inducing a mass consumption trend.

    In my opinion, a majority of advertisers try to create a trend through their promotional programs. However, to an extent, this plays a vital role in improving the customer’s quality of life. Firms advertise products that are of superior quality rather than inferior or mundane products. These products have a direct impact on improving the standard of living of an average customer.

    From a broader perspective, higher number of purchases by the customers, lead to higher national economy. The increased GDP is used by the country for its development in various stratas. Thus it can be said that advertising, creating a trend, is a necessary evil.

    PUBLISHED BY:
    Tejas Mane, an amateur content writer. A final year BMS student. Reigning Student of the Year of Bhavans College. Jack of all trades, master of none. 
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