Vaibhav Bedi V/S Hindustan Unilever Limited (Consumer Protection Act.) 

Vaibhav Bedi, 26 years old resident of new Delhi filled a case against the Hindustan Unileven Ltd. (HUL) in consumer court regarding cheating and mental harassment via companies product ‘AXE deo’.

In this case,

Hindustan Unilever Ltd is a reputed company in FMCG sector having wide variety of its product. Company also groom the deodorant industry with the help of its sub brand ‘AXE’. Company went for advertisement showing the craziness of girls towards the AXE deo and AXE deo applied man. And create a good will by saying that attraction of girls after applying the AXE deo is called ‘AXE effect’. With this company also introduce products like deo, after shaving lotion, shower gel etc.

Vaibhav bedi a resident of New Delhi also wanted to get centre of attraction in the mind of girls and as per the companies all instruction he started using all the products which comes under the sub brand of ‘AXE’. He used the AXE product for nearly 7 years as per the company’s prescription but as per the advertisement presentation, no girl turned up for him in real life.

Vaibhav claims that he had been using all the Axe products as per the company’s instructions even since he first bought them. He argued that if he couldn’t experience the Axe effect despite using the products as directed, either the company was making false claims or selling fake products.

With these complaints Vaibhav filed a suit against Hindustan Unilever Ltd. with the argument that company made a false statement through advertisement which resulted in to cheating and mental harassment he also surrendered used can of AXE as an evidence in consumer court.

As per the consumer protection act. 1986, company made an false statement via advertisement which miss guided the consumer and spread an different message in order to have a better sell but here, this message is harmful for customer like Vaibhav Bedi. So by using the rights of consumer, vaibhav Bedi surrendered all his used cans and claimed for compensation from Hindustan Unilever Ltd. (HUL).