Category: Videos

  • What is the System of Brands?

    In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions. Brands could be New or Existing & so could Product Categories. Companies use combination of brands and categories while expanding Brand Architecture. Have a question about system of brands? Ask us in the comments below.

  • Brand Touchpoints

    Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101 Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.

  • Difference between Product and Brand – Advertising 101 – Concept Video

    Difference between Product and Brand – Advertising 101 – Concept Video In this video, you will learn: What is a product? What makes a product a brand? Differences between the two.

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