What is BBA – Bachelor of Business Administration ?

Bachelor of Business Administration (BBA or B.B.A.) is a bachelor’s degree education in business and business organization.

In most colleges and universities, the degree is presented upon a student in one or more areas of business specializations. The BBA program normally incorporates general business courses and advanced courses for specific focus of specialization.

The degree intends to give a wide learning of the useful functions of an organization, and their interconnection, while  taking into account specialization in a specific function. BBA programs in this way expose students to a  variety of “core business subjects” and allows them to spend significant time in a particular subject area.  It also develops the student’s practical managerial skills, communication skills and business decision-making capability. Programs  incorporate training and practical experience, in the form of case projects, presentations, intern-ships, industrial visits, and interaction with experts from the industry.

Core Topics usually comprise of:

  • Accounting
  • Business law and Ethics
  • Economics
  • Financial management
  • Human resource management
  • Management Information Systems
  • Marketing
  • Operations management
  • Organizational behavior
  • Quantitative techniques (business statistics, financial mathematics, operations research)
  • Strategic management

Major Specializations:

  • Accounting
  • Entrepreneurship
  • Finance
  • Aviation Management[2]
  • Human Resource Management
  • International Business
  • Information technology
  • Legal management
  • Design Management
  • Management
  • Management information systems
  • Marketing
  • Operations management
  • Real Estate
  • Supply chain management
  • Public Relations
  • Tourism and Hospitality

In India, BBA (Bachelor of Business Administration) is one of the most sought after courses which is why most of the renowned universities in India have included the Bachelor of Business Administration program in their programs of study. Another interesting factor is that it is a globally recognized degree.

Majority of BBA colleges in India offer a three year bachelor’s degree program. However, many follow the internation program model and offer four-year courses. Some institutes offer part time courses as well. Eligibility to study Bachelor of Business Administration in India is only if (s)he has passed the 10+2 level examination or higher secondary examination from a recognized board or council in the country.  A BBA degree is a gateway to the global business sector.

India is fast emerging as a major commercial and financial hub, with immense career growth potential for BBA graduates who have honed their business acumen with the course.

BBA graduates can work in sectors like Insurance, Finance, Marketing, FMCG, Manufacturing, Pharmaceuticals, and Retail which offer lucrative remuneration packages.

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2 responses to “What is BBA – Bachelor of Business Administration ?”

  1. shruti Avatar
    shruti

    on the basis of JEE Mark can I able to appear BBA

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